Assistant City Manager, Sherri Conway has announced her upcoming
retirement. Sherri was hired as Assistant City Manager for the
City of Rocklin in October 2021.
Conway came to Rocklin with over 30 years of experience serving
municipalities in New York state and Placer County.
As Assistant City Manager, Conway has supported the City Manager
and various functions within the Office of the City Manager,
including creation and implementation of the City’s Economic
Development Strategy, serving as the City’s business ombudsmen,
leading the newly established Arts Commission, and spearheading
the initiation of the City’s Zone Rocklin project. Additionally,
Sherri has led the City’s efforts on various development projects
including the Oak & Pine Affordable Housing project and
facilitation of commercial development on the “Big Gun” property.
“It has been an honor to serve City of Rocklin as your Assistant
City Manager,” Conway said. “City Manager Aly Zimmermann welcomed
me in as part of the executive team and has fully supported the
efforts to be a champion for our amazing community. As a member
of Team Rocklin, we have worked hard to ensure that Rocklin has a
diverse and thriving economy to support the high quality of life
our residents deserve. Having the opportunity to serve our
business community and build upon those relationships has been
extremely rewarding on many levels. I have no doubt that Team
Rocklin will continue that mission. And, while I will miss
working with such a dynamic and welcoming team, I’m excited to
move into the next chapter in my life.”
“Sherri’s passion for economic development and community
engagement has been instrumental in her time with Rocklin. Her
wealth of knowledge has been vital to the success of various
projects during her time with us,” City Manager Aly Zimmermann
said. “We have been fortunate to have Sherri as part of Team
Rocklin and will miss her energy in the City Manager’s Office.”
Prior to her tenure with the City of Rocklin, Conway served as
Director of the Placer County Office of Economic Development.
During her time with the County, Conway oversaw business
retention, expansion and attraction efforts, led workforce and
job development programs, was responsible for the Placer County
Visitor’s Bureau, and more. She has also served as the economic
development and planning director for the City of Colfax, as well
as the community development director for the City of Lake
Placid, New York. In 2018, Conway launched the Placer Business
Resource Center (BRC), a countywide one-stop facility to serve
the business community. To date, programs through the BRC have
helped create hundreds of new businesses in Placer County. In
early 2021, also under Conway’s direction, the first countywide
business retention and expansion program was launched, leveraging
the full support of all six Placer cities/town and the local
chambers of commerce.
Conway plans to retire in December 2024. The City’s Human
Resources Division will conduct a recruitment to permanently fill
the position, which is anticipated to be concluded before the end
of the year.