We're Open Business Features

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CrossFit Echelon
"We're Open" Business Features

CrossFit Echelon is a coaching company that helps busy people get the most out of the time they have to invest in their health and fitness. Since March 2011, the gym has practiced the CrossFit methodology by providing professional, collegiate-level coaching in a meaningful and challenging environment. The program is designed for universal scalability, making it doable for those facing an injury, people new to working out, or experienced lifters. In addition to the standard class hours, there are also openings for personal training, movement rehabilitation, and nutrition counseling to incorporate all aspects of health.

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Thrive Nutrition and Fit Club
"We're Open" Business Feature

Thrive Nutrition and Fit Club sells tasty and healthy versions of treats you know and love, like smoothies, waffles, donuts, and energy drinks—and offers complimentary fitness classes to the community. For the last 20 years in Rocklin, trainers have offered their services to teach classes for free. Thrive Fit Club then offers those cardio drumming, boot camp, cardio boxing, and warrior abs classes as an outreach to help the community get healthy. During the stay at home order, the shop was able to safely continue providing people with healthy treats in store and moved its fitness classes to online streaming platforms. It even saw more participants online working out from home!

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The Good Life
"We're Open" Business Features

The Good Life offers 24-hour cage-free dog daycare and overnight boarding, in addition to grooming services. The Good Life, housed in Rocklin for nearly three years, closed in early April due to the pandemic and reopened May 16. In that time, they received a steady supply of emails from clients to keep in touch and check in. Since reopening, The Good Life’s clients are back, and new clients interested in daycare and overnight care are calling daily. The business understands that every dog is special and unique, and providing individualized care is its main mission. There is always someone on staff to watch the dogs overnight.

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Blo Blow Dry Bar
"We're Open" Business Feature

This blowout salon offers hair styling—with no cuts or colors—and makeup services. When Blo opened in September 2019, it was looking forward to its peak season in spring, where it did hair and makeup for prom, homecoming, senior balls, weddings, and other special events. The coronavirus prevented it from doing so, as Blo closed its doors March 20 and only just reopened on June 1. Blo lost many of its members due to the economic uncertainty caused by the virus, and only half of its stylists have returned. Blo has been busy since the doors reopened with plenty of specials and discounts for those who want to support the business.

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Posh Paws Grooming Salon
"We're Open" Business Features

Posh Paws Grooming Salon is a woman-owned pet grooming salon with an online luxury pet supply boutique. The physical store has remained open but had to cut its hours. All dogs’ grooming needs were and are still being met. Posh Paws has kept on all of its staff and even hired three new employees—and is still looking for two more! The online Posh Paws Boutique sells custom, made-to-order, and American-made luxury pet supplies from a number of small businesses. The boutique’s clientele grew with a number of people shopping online while working from home.

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The Lamb & The Wolf
"We're Open" Business Features

The Lamb and the Wolf is Rocklin’s newest Mediterranean place serving up gyros, pizza, and a number of delicious vegetarian dishes. The restaurant opened last November from a successful food truck business serving much of Northern California. In the last few months, the restaurant has added and modified specials to include family platters, discounted senior dinner items, and essential non-perishable groceries (like water, paper towels, and toilet paper). It also sells pizza kits with floured pizza dough, sauce, and cheese for families to bake their own pizza creations at home. Business was slow at the beginning of the shutdown, but people are adapting and are ordering out more frequently again.

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Santillan Jewelers
"We're Open" Business Feature

Santillan Jewelers is a no-pressure neighborhood jeweler that offers custom jewelry design, in-house repairs, certified appraisals, and jewelry cleaning. The business relocated from Roseville to Rocklin two years ago. Santillan closed its doors for two months, with the exception of a few by-appointment-only customers who needed to pick up their rings for expedited wedding ceremonies. A number of wedding ceremonies were rescheduled both earlier and later than their original dates, which led to rushing some bands and rescheduling the order date for others. On June 3, the store opened to the public again, and it’s back to business as usual.

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CycleLife
"We're Open" Business Features

CycleLife is Rocklin’s indoor cycling studio, where 45-minute rhythm-based spin classes make working out feel like a dance party. CycleLife has a location in Sacramento, and recently opened their Rocklin location this January. The coronavirus put a pause on the spin studio’s dance party when they were forced to close on March 16. CycleLife paused classes and memberships to help slow the spread but still had bike leases, bills, and loans to pay. Gift memberships and gift cards helped some, but now that the doors are open, CycleLife is ready to get you back to working out!

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Photo of Impact Axe and Owner Kristi Torrington.

Impact Axe
"We're Open" Business Features

Impact Axe provides a fun indoor activity for family and friends to get together in a safe environment. The business opened early this February, and shut its doors in mid-March after being open for less than six weeks.

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Dogtopia
We're Open Business Features

Dogtopia of Rocklin offers daycare, overnight boarding, and spa and grooming services for dogs. Since opening in Rocklin last July, the business gained plenty of pet parents that use them for daycare while at work or for overnight boarding when going on vacations. When the coronavirus hit, people began working from home and cancelled their vacations. Dogtopia closed for two months from March 19 to May 19 and lost all of its regular vacation-based boarding, though boarding is expected to bounce back as people begin to travel again.