Assistant City Manager, Sherri Conway has announced her upcoming retirement. Sherri was hired as Assistant City Manager for the City of Rocklin in October 2021.

Conway came to Rocklin with over 30 years of experience serving municipalities in New York state and Placer County.

As Assistant City Manager, Conway has supported the City Manager and various functions within the Office of the City Manager, including creation and implementation of the City’s Economic Development Strategy, serving as the City’s business ombudsmen, leading the newly established Arts Commission, and spearheading the initiation of the City’s Zone Rocklin project. Additionally, Sherri has led the City’s efforts on various development projects including the Oak & Pine Affordable Housing project and facilitation of commercial development on the “Big Gun” property.

“It has been an honor to serve City of Rocklin as your Assistant City Manager,” Conway said. “City Manager Aly Zimmermann welcomed me in as part of the executive team and has fully supported the efforts to be a champion for our amazing community. As a member of Team Rocklin, we have worked hard to ensure that Rocklin has a diverse and thriving economy to support the high quality of life our residents deserve. Having the opportunity to serve our business community and build upon those relationships has been extremely rewarding on many levels. I have no doubt that Team Rocklin will continue that mission. And, while I will miss working with such a dynamic and welcoming team, I’m excited to move into the next chapter in my life.”

“Sherri’s passion for economic development and community engagement has been instrumental in her time with Rocklin. Her wealth of knowledge has been vital to the success of various projects during her time with us,” City Manager Aly Zimmermann said. “We have been fortunate to have Sherri as part of Team Rocklin and will miss her energy in the City Manager’s Office.”

Prior to her tenure with the City of Rocklin, Conway served as Director of the Placer County Office of Economic Development. During her time with the County, Conway oversaw business retention, expansion and attraction efforts, led workforce and job development programs, was responsible for the Placer County Visitor’s Bureau, and more. She has also served as the economic development and planning director for the City of Colfax, as well as the community development director for the City of Lake Placid, New York. In 2018, Conway launched the Placer Business Resource Center (BRC), a countywide one-stop facility to serve the business community. To date, programs through the BRC have helped create hundreds of new businesses in Placer County. In early 2021, also under Conway’s direction, the first countywide business retention and expansion program was launched, leveraging the full support of all six Placer cities/town and the local chambers of commerce.

Conway plans to retire in December 2024. The City’s Human Resources Division will conduct a recruitment to permanently fill the position, which is anticipated to be concluded before the end of the year.