Under the direction of the City Manager, the Office of the Office of City Commerce coordinates, monitors, and implements all activities associated with economic and social development as identified in the City’s adopted Economic Development Strategy which accomplishes the following:
- Creates an economic vision to identify and acknowledge our strengths and weaknesses
- Outlines sustainable strategies for growing our economy
- Identifies target industries and strategic investment locations to ensure a positive return on investment to our community
- Builds partnerships for sustainable economic development
This office works to keep Rocklin livable, by acting on two overarching approaches to economic vitalization – strengthening what we already have and pursuing what we need to achieve a strong, diversified local economy.